If you have questions
How does performance optimisation works?
We conduct A/B testing on multiple creatives within the same ad set to assess their performance differences. This process continues until we gather a statistically significant amount of data, enabling us to determine the most effective creatives. Upon identifying the 'winners,' we craft a new set of advertisements that incorporate the successful elements from the previous round.
What metrics does Copreso use to determine a 'winning' creative?
Currently, Copreso evaluates creatives based on a single performance metric, such as Click-Through Rate (CTR), Cost Per Click (CPC), Return On Ad Spend (ROAS), or any other metric provided by Meta platforms. Moving forward, we plan to implement a more nuanced approach by combining multiple weighted metrics.
How is the new set of visuals generated based on winning features different from the original batch?
Our goal is to optimise the creative style for the better performance. We test several styles and remix winning style attributes such as colors, color scheme, fonts or fonts treatment, backgrounds and decorative elements on text or CTA. We use several strategies for example keeping unchanged style for different text-image content or remixing attributes from several winning creatives as well as changing some attributes in already well performing creative.
Is there a limit to how many times Copreso will iterate and test new creatives within.
The process begins with a predetermined number of creatives that you select when generating your initial set. Subsequently, Copreso performs four additional iterations, each based on the winning creative from the previous round. The number of creatives in each subsequent iteration is contingent upon your original selection but is capped at ten per iteration. These settings can be adjusted within our user interface as needed.
