Black Friday signs and banners: what to write
Every shop shouts BLACK FRIDAY in the same week. A sign gets about two seconds of attention, so it has to say the offer and the dates in as few words as possible.
Black Friday is on 27 November 2026 and Cyber Monday on 30 November. Most shops start earlier, so put the sign up a week before, and change it once the sale is on.
What to write
| UP TO 50% OFF | when discounts vary across the shop |
|---|---|
| 30% OFF EVERYTHING | when one discount covers all of it |
| BUY 1 GET 1 FREE | for food, drinks and small items |
| FREE SHIPPING | when shipping costs are what stops people |
| ONE DAY ONLY | for a Friday-only offer |
| BLACK FRIDAY + CYBER MONDAY | when the sale runs through the weekend |
| EARLY BLACK FRIDAY | for the week before, to get in first |
| LAST CHANCE | for the last day, Monday night |
Where it goes
- The top of the sale email, as an animated GIF: it is the first thing seen when the email opens.
- The corner of product photos, so the offer shows in the shop grid and on social posts.
- A banner across the top of the website, and a smaller one on the cart page.
- A story or a square post, the badge on its own with the dates in the caption.
- A printed sign for the window or the counter, from the SVG at any size.
How to choose
- One offer per sign. Two offers read as none.
- Light ink on black is the Black Friday look. Use your own colours if your shop already has them.
- A round badge fits a photo corner and a profile picture. A ribbon or a wide badge fits a banner.
- GIF for the email header and social posts. PNG or SVG for the website and print.
- The same badge everywhere: in the email, on the site and in the shop, so people know it is the same sale.
- Show a discount only if the price was really higher before.
How to use
- Open a Black Friday badge, or type your own offer in the box at the top.
- Pick the colours and the effect.
- For an email: download the GIF and put it at the top.
- For product photos: press Insert to image or PDF and place it in a corner.
- For a printed sign: download the SVG and send it to the printer.
Questions
- When is Black Friday 2026?
- Friday 27 November 2026. Cyber Monday is Monday 30 November.
- Can I use these badges in ads and on my shop?
- Yes. They are free for any use under CC0, with no credit needed.
- Does the GIF play in email?
- In most email apps, yes. Outlook on Windows shows the first frame only, so the first frame carries the offer too.
From the collection
